Top 5 Fashion Games on Android in Kenya Q1 2022

In Q1 2022, the top 5 fashion games on Android in Kenya showcased varying trends in downloads, active users, and revenue. Below is a detailed breakdown of each app's performance based on data from Sensor Tower.

Hair Challenge saw a mixed trend in weekly downloads, starting at 6.5K in late December and experiencing a dip to 2.2K by mid-February. However, it rebounded to 5.2K by late February, peaking at 5.9K in early March before stabilizing around 4.5K towards the end of the quarter. Active users followed a somewhat similar pattern, starting at 23.5K and reaching a low of 14.3K in mid-February, then rising to 23.6K by mid-March, ending the quarter with 20.9K.

DIY Makeup had a notable spike in weekly downloads at the beginning of January with 6.3K, but this number gradually decreased over the quarter, ending at around 2K. Active users also saw a peak at 17.6K in early January, but numbers declined steadily, dropping to 8.9K by the end of March.

Hair Dye experienced a significant drop in weekly downloads from 12.3K at the end of December to just under 1K in early February. However, it saw a resurgence, climbing back to 3.7K by mid-March before ending the quarter at 2.2K. Active users mirrored this trend, starting at 30.6K, dipping to 7.3K in early February, and then climbing back to 14.6K by mid-March before settling at 11.6K.

Dress Up Games had relatively stable weekly downloads, starting at 4.2K and gradually decreasing to 1.7K by early February. The numbers then increased, reaching 3.9K by the end of March. Active users started at 7.7K, saw a low of about 4.3K in mid-February, and then rose to 7.6K by the end of the quarter.

Fashion Show: Makeup, Dress Up began the quarter with 5K downloads, which decreased to 1.1K by mid-February before climbing to 3.9K by the end of March. Active users followed a similar trajectory, starting at 15.7K, dipping to 8.6K in late February, and then rising to 14.2K by the end of the quarter. Revenue showed minimal activity, with a small peak of $5 in late March.

For more detailed insights and data, visit Sensor Tower.